Case Study: Transforming a Brand and Business with Killer Copy
Releaf was at a crossroads. They knew they had a great offering, but their message was getting lost in the noise.
Yes you should include pricing on your website. Here’s why.
The million dollar question is should you include pricing on your website or not?
My answer is a rock solid 100 % yes.
For two reasons, the first is it demonstrates your expertise. and the second is, it stops wasitng everyone’s time.
Let’s explore how to use pricing on your website to boost conversions.
Here’s why you need PR
I’m all about business growth, whether it’s through killer copywriting that brings in more leads. Or growth strategies that don’t involve throwing $$$$ at Zuckerberg.
How to get over blank page syndrome and write confidently for your business
Why does blank page syndrome happen to good people?
We start our journey before the beginning. Before you start writing. When it’s just you, a matcha latte and a blank screen. That can be a lonely place.
Someone wise once said “writer’s block just means you haven’t done enough research”, and they were right. Fill your blank screen with research. Don’t even worry about the writing part yet.
When I start a copywriting project I spent hours (sometimes days) on research. That means when I come to write, I have everything I need to say right there. I just need to put it into an order.
Developing Your Marketing Strategy (101)
We all know how important strategy is in marketing. But in reality, are we actually considering a strategy, or just scatter-gunning to see what sticks?
That’s one of the big-life questions I posed to Jess Osborn, marketing and business coach extraordinaire, when I spoke to her this week about…you guessed it, marketing strategy.
Jess shared 3 amazing tips for anyone who is developing or revisiting their marketing strategy, so here I am sharing them with you, right here.
Offer them a cup of tea. And other website user experience observations.
Neglecting your UX is a bit like not thinking about your client’s experience when they come to your office for a meeting. The decor may be chic, but if you don’t offer them a cup of tea, coffee or Chardonnay, they’ll remember that.
So, I wanted to share some really basic website UX tips, with a copy slant (of course).
Using psychology to next-level your writing
How can we know how to inspire people to take action, without a good understanding of the cognition behind decision-making?
How to turn your lifeless words into vibrant, persuasive copy
Wordology is the science of weaving customer research, sales psychology, and your brand pazazz into your words, to get your dream clients clickin’
It’s the science of writing words that sell.
The easy-as-pie email sequence.
I’m going to share what I would put in a really simple, 3 email sequence. Because, life is hard enough, let’s keep this easy.
4 SEO tips (brought to you by an SEO ninja) that’ll get your website ranking higher.
If you could tell business owners 4 PRACTICAL things they could do to improve their website SEO right now, what would they be?
That’s what I asked an SEO ninja. Here’s what she said.
What to put on your homepage as a service-based business.
Your homepage should be a careful display that excites and intrigues. But does not bombard your virtual window shopper with Every. Single. Thing. that you offer.
So, with that top of mind, let’s journey through the optimal homepage flow for a service-based business.
The 3 website buttons that’ll boost your homepage conversion
Today I want to hone in on a tiny but mighty part of your website homepage - your buttons. These are your conversion epicentre. In fact, when copywriters are optimising websites for conversions they will often ‘work from the button out.
Although this button advice applies to all pages of your site, it’s most crucial on the homepage, so we’ll focus our attention there.
How to become a copywriting-psychic-genius.
Find the words or phrases your customers use to describe what you do and the problem you solve.
Then use these EXACT words and phrases in your copy. Seeing the words in their head reflected in your copy will make your audience sit up, listen and think you’re a psychic genius.