Copywriting tips and tricks for websites, sales pages, emails and everything in between.
The Biggest Difference Between Writing Content & Writing Copy
Ever wondered how your grades in English at school (good or bad) could be holding you back in business?
How to get more people to click your website buttons
We all like a simple tip that could boost conversion rates, right?
Storytelling EXPERTS Swear By This Trick to Simplify Difficult Topics
There's an element of storytelling which is called zooming in.
FREE TUTORIAL: How To Write a Landing page (Quickly)
Wanna make your website your ULTIMATE sales person?
Do I really need a website?
Your website can be game-changing when it comes to growing your business.
How to write scroll-stopping Facebook ads
Wanna know how to write a scroll-stopping Facebook ad?
The 3 Sections of a High-Converting Homepage (and how to write them)
This works for service or packages pages as well, but it's a really really great way to think about how to make your home page flow, to avoid it becoming a junk draw.
How to script a video to sell your offer using a copywriting foumula
When you're scripting out a video to sell your offer (no matter how long or short the video is going to be), it can help to use a copywriting formula to keep you on track.
How to get your perfect people to say 'yes' to working with you.
In order to get your dream clients to say ‘yes’ to working with you. You need to get over their laziness, fear and/ or overwhelm.
How we make decisions and why it matters in marketing
In this video, I am talking about how people make decisions.
And how we can use this knowledge around the psychology of decision-making
My golden rule to getting more clients as a service business...
*drum roll*
Create YOUR unique process or methodology. Hear me out. It's more fun than it sounds.
Have you noticed that emails asking for a review or to fill in a survey always seem to land at the wrong time?
"I would have done it, but I don't have time now. I'll do it later" you think. But later never comes.
Copywriting frameworks to make writing easier
Often the hardest part of writing about your offer is knowing where to start.
Top Tip for Writing Your LinkedIn Bio (bet you’re not doing this)
99% of LinkedIn bios don't do this simple thing to make them much more effective at attracting new clients.
How to make your testimonials pop (and boost website conversions)
We all know how important it is to get great testimonials from clients as soon as we have finished a project (while the dopamine levels are high!)