Copywriting tips and tricks (with lots of alliteration) for websites, sales pages, emails and everything in between.

In this IG Live chat myself and @jwilsondigitalstudio cover:

the 5 elements every website should have

why social media ca't replace your website

how to use your website for automation to bring in leads and lighten the admin load

why website content tells your own narrative and makes for great content longevity

Think about it. Your website has the power to bring leads in, get discovery calls booked, even sell you services WHILE YOU'RE DOING OTHER THINGS!!!

Watching Married At First Sight. Dancing on Tik Tok. Eating. Sleeping. Showering. Playing hockey. Picking the kids up.

BUT

It can only work hard for you, if it's working right.

and by working right I mean optimised to attract and then convert dream clients.

If it's not doing that, you'll be working hard (not dancing, sleeping or binge-watching) while your website is slacking off.

And that is why people might say you 'don't need a website' because their website isn't working as hard as they do. So they can't see the gigantically awesome benefits.

Rant over...

In this Instagram Live chat we cover:

The order someone will read your ad and why you need to know

What makes a good hook, headline and call to action

why you should stick to the ‘rule of 1’

POS, BAB & DOS (three frameworks for writing great ads)

why your ads might not have worked in the past

how an imaginary coffee with your ideal client will help your ad copyOh, and don’t forget…Test! Test! Test!

Copywriting framework 1

BAB = Before. After. Bridge.

Example:

BEFORE: Right now, writing your website feels overwhelming and confusing.

AFTER: but imagine sending your clients to a website that doesn't make you cringe.

BRIDGE: My Website Words Academy will help you write sales-psychology-backed copy for your website in just 4 weeks (with support from a pro every step of the way)

Copywriting framework 2

DOS = Desire. Objection. Solution

Example:

DESIRE: You want to send clients to a website that doesn't make you cringe

OBJECTION: But everytime you sit down to right the 'divine inspiration' just leaves you

SOLUTION: My Website Words Academy will help you write sales-psychology-backed copy for your website in just 4 weeks (with support from a pro every step of the way)

Copywriting framework 3

PAS (our old fav) = Problem. Aggrivation. Solution

Example:

PROBLEM: Right now, every time you send clients to your website you secretly cringe

AGGRIVATION: But the thought of writing it alone? All. Too. Hard

SOLUTION: My Website Words Academy will help you write sales-psychology-backed copy for your website in just 4 weeks (with support from a pro every step of the way)

See how using simple frameworks make selling your offer sooooo much easier?

We cover:

- why manic manifesting can often lead to self-blame and shame

- how to speak your truth without attracting ‘bad vibes’

- why we often feel like disembodied heads

- how to use tapping as a tool to de-stress and connect the dots between your conscience and unconscious….

and most importantly …enjoying the human experience along the way.

But how do you optimise your testimonials for conversions?

In this quick tutorial I take one of the testimonials for my Website Words Academy (https://courses.23wisewords.com/f/wwa...) and show you how to optimise it to stand out on the page and help encourage conversions:

1. Give your testimonial a headline

2. Put words you want to stand out in bold

3. Move the person's name away from the copy and add a picture for credibility

In this chat with @zoexmckenna we discuss:

What content works well for your first few videos

Tools that’ll help you get more traction and make creating videos easier

What the YouTube algorithm is looking for

How to get your watchers off YouTube and into your email list

Tips for using storytelling to hook people in on video

It’s a good one!

Comments below with any questions.

As you can probaly tell, this was origionally recorded as an IG live, so excuse the formatting

AIDA works really well.

A - Attention. You need to grab attention straight away. Start by asking a hard-hitting question. Or giving people a surprising stat that supports what you're going to talk about in your video.

I - Interest. Now you have grabbed their attention, you need to keep their interest. People are motivated to avoid pain or frustration, so you might talk about a current challenge or pain point your watcher might be facing

D - Desire. This is where you bring in the details of your offer, framing it as addressing your watcher's desire to solve their challenge or pain point

A - Action. Tell them exactly what you want them to do now. This is particularly important on video, where click links aren't as obvious.

There are lots of other ways to script a video that sells your offer, but if you're looking for quick and easy - AIDA is your go-to.

Scenario 1: I've stopped going to Pilates.

Which I'm annoyed about, because I really, really want to go again.

So what's stopping me? Laziness, basically.

Scenario 2: I was approached by someone who wanted to optimise my website for SEO

She talked the talk, She showed me her skills but I said no in the end. Why? Because she had no social proof I didn't trust her. This made me fear making the wrong decision.

Scenario 3: I want to hone my skills in NLP.

I know it'll be beneficial to my work as a sales copywriter. I'm fascinated to learn more about it. So why haven't I done it? Overwhelm, too much to think about right now.

The bold italics may have given you a clue, the words to pick out in each of these scenarios are: Laziness. Fear. Overwhelm.

People will say no to working with you for one (or more) of those 3 reasons.

So the job of your website copy, is to help eliminate the reader's:

Laziness: Make it easy! Lots of buttons, tell them what you want them to do. Make it easy to contact you, pay you and get started.

Fear: Build the like, know and trust factor by using testimonials, case studies and how you've helped people before. Tell them about your qualifications. Show them where you hang out on line so they can learn to trust your expertise

Overwhelm: Tell them how they can work with you in 3 easy steps. Keep paragraphs short. Keep language simple. Connect all the dots for your reader, don't make them try to work out why they should work with you alone - tell them!

When I learned about these 3 reasons for saying no - it was a GAME CHANGER for my copy.

Where can you help eliminate your reader's laziness, fear and/or overwhelm?

To make our copy and our words more persuasive.

As humans, we make decisions using the concept of relativity. We compare and contrast to similar experiences, similar products or services or people.

However, a lot of service businesses, including coaches we often let people make those comparisons by themselves. So what I always say to my clients is yes, 'why me' sections and 'why work with me' and 'benefits of working with me' are so crucial, not just because you want to toot your own horn and say why you're great, which is obviously very important.

But also because it helps people make that decision, it helps them instead of having to compare and contrast by going around to different places and thinking of all their past experiences.

This helps people come to the decision that's right for them, by helping lay out all the facts and helping their brain compare and contrast and make that decision easier.

Channel your unique skills, past experience and the way you work into an easy-to-follow process, that shows off your value and uniqueness.

Watching Married At First Sight. Dancing on Tik Tok. Eating. Sleeping. Showering. Playing hockey. Picking the kids up.

So you:

😎 Won't have to compete on price (as you can't be compared like-for-like to anyone else)

😎 Will have a clear marketing message and point of view (as we know clarity = conversions)

😎 Can demonstrate your value in discovery calls and proposals (and impress the socks off dream clients)

Sounds great, but how?

Creating your unique process is part of what I do with my 1:1 website clients and also what I teach in my courses.

So the clip is from my Website Words Academy, where I talk you through exactly how to create your unique process, with real-life examples.

Giving your unique process a name will give you something to reference and it makes it memorable.

And the next time you're going through your inbox, off the email goes to the little trash can in the sky.

Obviously, this is frustrating for the person who sent the email. BUT it's more frustrating when it happens to us.

You send an email asking your client for a testimonial after high-fiving all week about a job-well-done and...crickets.

Well not any more.

Because you can use the psychological principle of 'Priming' to give you a better chance of nabbing that 5* testimonial without cringe-y 'I'm not chasing but...' emails.

Priming is when we expose someone to something that influences their behavior later on

In this chat with Mindset Coach Zoe Mckenna (https://www.youtube.com/c/ZoeMckenna) we talk about how to overcome the mindset blocks that are stopping you from writing words that sell for your business.

We cover:

Why writing for business is different to what you learnt at school

A really simple way of collecting research on your target audience so that writing for them much easier

A quick copywriting formula to use to overcome ‘blank page’ syndrome

If you liked this chat and want to delve deeper into the science behind copy that converts...

That's what I'm all about today (well most days actually, but ESPECIALLY today).

Studies have shown that more people will click your website buttons if the words written in the button, directly reflect the nearest headline or subhead.

Example

Subhead: Discover the endless possibilities for growth when you declutter your life

Nearest button copy: Declutter my life

(remember button copy should always be written in 1st person from the perspective of your reader)

Another example

Subhead: When it comes to better health, food is everything

Nearest button copy: Bring on my better health

Ok, one more

Subhead: Pregnancy yoga gives you a pocket of peace in your day to re-connect with your baby

Nearest button copy: Reconnect with my baby

See how it works?

Give it a go and let me know if it boasts those clicks.

You have prep'ed EVERYTHING. The freebie. The webinar. The socal posts. The affiliates. The collabs. The emails. The podcasts.

You announce the launch of your course or membership and everything runs like clockwork...bringing your dream students down the funnel to your sales page.

But imagine your sales page is the grand finale. The awards night.

And a tiny mistake means all your hard work. All that time. Money. Planning. Has been in vain.

Maybe it's the headline?

Maybe it's the button copy?

Maybe the message is confusing?

Maybe the transformation isn't clear?

It could be one thing, or a few small things, but if your sales page isn't converting, the success of your awards night launch is in jeopardy.

Tiny psychology-backed, conversion-optimised changes can make a HUGE difference to how much money you bring in from your next launch.

Which is why - with launch season upon us - I am opening up 10 spots for my "Sales-Boosting Sales Page Review".

I only open this up every few months, but when I do it's launch-changing.

"Elena really understood my audience and how to connect with them on a deeper level so they take action. Elena reviewed sales page and provided suggestions to improve the flow and conversion. I loved the detail and the explanations of why she made the changes she did. My open rate and optins improved, and the sales page has a much stronger message now". Jess O

Want to bring in more sales from your upcoming launch? Grab your spot now.

Elle

P.S Scrolled to the bottom, I see you

Want to boost sales on your upcoming course or membership launch? Grab your spot for my "Sales-Boosting Sales Page Review" before they go. Only 10 available because I really go DEEP to get you more conversions.