Case Study: Transforming a Brand and Business with Killer Copy

The Problem

Releaf was at a crossroads. They knew they had a great offering, but their message was getting lost in the noise. 

It was like having a powerful engine but no roadmap—plenty of potential but no clear direction to connect with customers and show them the way. 

Tim, the CEO, put it like this: "We needed to elevate our brand positioning and create a continuity of comms across all channels."

The challenge was more than just sounding good; they needed a copywriter who could dive deep into the minds of their audience, using sales psychology to truly spark interest and trust. 

According to Tim, "Elle’s psychology angle felt like exactly what we needed to drive engagement." 

They were looking for someone to bring the magic touch that would glue their audience to their brand.

The Solution

Elle stepped in, not just as a hired gun but as a genuine part of the Releaf team. 

As Head of Growth Jon said, 

“Elle didn’t just transform our brand messaging with her sales-psychology-packed copy—she became part of the team. She understood the culture, the voice, and the vision of Releaf and transformed them into words that resonated deeply.”

Elle went straight to work, overhauling Releaf’s communication. Rewriting 16 key website pages and email sequences with a fresh coat of persuasive, conversion-focused copy that turned curiosity into clicks. 

Elle worked with the internal team to build a brand experience that felt coherent, personal, and convincing.

But Elle didn’t stop there. She wrote engaging marketing emails that truly reflected Releaf's essence, standardised Trustpilot responses to ensure consistency in public reviews, and revamped all the FAQs to give the Patient Support team a smoother ride in handling queries. 

Also crafting ad copy for over 20 Google and Meta ads—each paired with a laser-focused landing page.

Tim, the CEO, noted, "The consistency and quality of Elle’s work were impressive, as was her ability to deliver responses in a timely manner."

The Outcome

Over the span of the six month project, Releaf’s community ballooned by over 20,000 new members. The number of new customers doubled with brand messaging that felt authentic, relatable, and right on the mark.

Website conversion jumped by 64%. Suddenly, visitors weren’t just window shopping; they were stepping through the door.

As Tim put it, "The business is undoubtedly better positioned both internally and externally to realize its full potential." 

Elle helped take what was once a scattered message and turn it into a powerful, unified voice—one that the audience could understand, trust, and act on.

Beyond the numbers, it was clear Elle brought something extra. Jon summed it up perfectly: 

“If you’re after someone who’s both talented and a joy to work with, Elle’s your go-to. She wasn't just writing copy; she was shaping Releaf’s story, making sure every word pulled people in, made them stay, and made them believe in the journey.”

To talk about how I can transform your business with killer copy, book a call now.