UK copywriter & brand messaging strategist.

Your business has moved on. Let’s find the words for what’s next.

“I know what we do, but I can’t explain it anymore.”

You’ve added services. Changed who you work with. Finally stopped offering the thing you never liked doing anyway.

The business makes sense in your head.

Explaining it to someone else? That’s where things get complicated.

There are Post-its everywhere. Half-written pages. ChatGPT conversations that started promisingly and somehow left you with even more to untangle.

Meanwhile, you’re explaining on sales calls what your website should already have said.

You know the work is good. You’re just not sure the words are doing it justice.


Hi, I’m Elle

Your word-wing-woman for your growing business, new direction and “how do I actually explain all this?” moments.

I bring together brand positioning, brand voice and psychology-backed copywriting so the right people understand what you do, see its value and recognise why you’re the one to help.

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Let’s find the thread running through everything.

What’s true about your business? What do your customers genuinely value? And why should they choose you?

That’s where we start.

I get inside your business, listen to your customers and help you make sense of the ideas you’ve been going round in circles with.

Then we turn them into clear messages, a distinctive voice and persuasive copy you feel confident putting out into the world.

Brand positioning, website copywriting and a voice that feels like you.

1. Brand positioning & messaging

We’ll get clear on who you’re for, the problem you solve and what makes your approach worth choosing. Then find the words to explain:

Why this? Why now? Why you?

So your website, pitch and sales conversations tell a story you actually believe in.

2. Website & landing page copywriting

For when your website is still selling an older version of your business.

Real customer language. Consumer psychology. A clear journey from “What’s this?” to “This sounds like what I need.”

3. Brand voice & VoicePrint

My VoicePrint framework brings together your customers’ language, your brand’s personality and the psychology behind persuasion.

You get a practical voice you can use across your website, emails, team and AI tools, with examples that show how it works.

Jon, CMO

“Elle transformed our brand messaging with her sales-psychology-packed copy.

She really took the time to understand our brand and voice, creating content that felt genuine and spot-on.”

Come for the copy. Stay for the psychology.

I’m Elle Connolly, founder of 23 Wise Words.

I’ve spent 15+ years in marketing, asking questions, disappearing down research rabbit holes and working out why some words make us pay attention while others barely register.

A background in Psychology and PR helps. So does my conversion copywriting training with Copyhackers.

But the useful bit is what happens when I bring all that into your business: I spot the connections you’re too close to see, ask the questions that get things moving and put what’s in your head into words that make sense.

More about me

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FAQs

  • If you’re struggling to explain what you offer, who it’s for or why someone should choose it, we’ll start with the positioning and messaging.

    If those foundations are clear, we can focus on turning them into website copy.

    You don’t need to diagnose it before we speak. That’s my job!

  • I research what your customers care about, the language they use and what makes them hesitate.

    Then I use behavioural psychology and conversion copywriting principles to help them understand the value, assess their options and feel confident taking the next step.

    If you work with an agency, the likelihood is they’ll give you a PDF and disappear.

    Once the strategy is done, we bring it to life in real-life copy and that’s where you’ll see the real ROI.

  • Absolutely. Bring what you’ve got.

    Your drafts can help us see what you’re trying to say and where things have become tangled.

    We’ll work through the underlying message so you can stop prompting in circles.

  • I’m based in London, in the UK and work remotely with businesses here and internationally.