We all know how important strategy is in marketing. But in reality, are we actually considering a strategy, or just scatter-gunning to see what sticks?

That’s one of the big-life questions I posed to Jess Osborn, marketing and business coach extraordinaire, when I spoke to her this week about…you guessed it, marketing strategy.

Jess shared 3 amazing tips for anyone who is developing or revisiting their marketing strategy, so here I am sharing them with you, right here.