This week’s roundup of outstanding content…

This week I have expanded my knowledge in various areas, including Jim Kwik's FAST techniques to learning quicker, so all being well I'll be learning a whole lot more next week! But here is the content that stood out to me as outstanding - is that grammatically correct? 1. I enjoy Turndog, mainly because the guy comes across … Continue reading This week’s roundup of outstanding content…

Why describing the product is the worst thing you can do when writing product descriptions

It’s really surprising how many e-tailers overlook product descriptions as a vital part of their sales copy. Imagine this; you’ve commissioned a show-stopping new website, with the obligatory ‘shop now’ button cropping up left, right and centre. You’ve got in a copywriter to make sure your ‘about us’ page is compelling and just the right amount of quirky. You … Continue reading Why describing the product is the worst thing you can do when writing product descriptions

‘Do one thing everyday that scares you’ – OK, but why?

We’re told that one of the best ways to develop personally and professionally, is to constantly push ourselves to do things that scare us, but have you ever stopped think why this works?  Of course overcoming obstacles, particularly ones that we find mentally, or physically challenging can lead to creativity, inspiration and increased confidence, which are all transferable into other … Continue reading ‘Do one thing everyday that scares you’ – OK, but why?

What’s the deal with sweat equity?

I was listening to my favourite podcast of the moment How I built this and Seth Goldman, creator of Honest Tea mentioned that in the early days of the company, employees were paid in ‘sweat equity’. These employees are now millionaires due to the shares they were given in return for their hard work. When asked, Seth didn’t know how … Continue reading What’s the deal with sweat equity?