Employer branding, company culture, employee value proposition - it goes by many names, but however you define it, setting your business as a great place to work in the eyes of employees, clients, stakeholders and competitors has never been more paramount. It not only attracts and retains top-notch talent, but contributes hugely to your company’s … Continue reading How to develop a company culture that converts
Let's start at the beginning; when your business was just a twinkle in your eye. Before your Saturday nights consisted of google analytics, hashtag research and setting up your chatbot. Back then, you had a dream of what you wanted your business to do. And this is your vision. It's your why. You might not have necessarily known … Continue reading What’s the fundamental difference between your vision and your mission statement?
With the rise of social media, personal brands and instagram influencers, everyone is 'marketing' themselves these days, from the neighbour’s dog, to, well the neighbour’s cat. But content marketing, now that sounds a lot more serious doesn't it? Well the truth is, it isn’t really. I’m not going to go into what content marketing is … Continue reading The epic strategy you need to nail your content marketing
How often do you proudly hear ‘we treat each other like family' referring to a seemingly well functioning business team? I'll answer that one for you - too often. See having a relationship with colleagues like you do a family member, isn't a good thing. In terms of business success, it’s a bad thing, a … Continue reading Think of your team like a family? You might want to think again.
I listen to a lot of podcasts. I love them and (if you don’t already) I think you would too. Although I will admit my listening topics are fairly niche. They mainly fall into Three categories - social media marketing, personal development and entrepreneurship So, if you’re into any of these subjects and because I … Continue reading Seven podcasts that’ll change your life
I read this article recently - it details Six habits that Elon Musk lives by, to stay 'productive' and basically, I just had to write about it because, well, it really is no way to live. Let me break them down for you: 1. Elon will only communicate on his own terms. He doesn't like … Continue reading Elon’s Musks productivity habits and why you shouldn’t follow them.
You don't have to do any content marketing, no one is going to force you. But in my humble opinion you'd be doing yourself and your business a great disservice if you don't. And to be honest, you're probably doing it already, you just don't know it yet. But before we get into all that, … Continue reading Content marketing; the cold, hard facts
You may be wondering why there's an image of a cat with an unrelated exert accompanying this blog; just bear with me. I wanted to share one of the strategies I have come across on my travels, for when you’re stuck in a problem-solving rut. It could be that you just can’t nail the ‘big idea’ … Continue reading The art of problem solving