This week’s roundup of outstanding content…

This week I have expanded my knowledge in various areas, including Jim Kwik's FAST techniques to learning quicker, so all being well I'll be learning a whole lot more next week! But here is the content that stood out to me as outstanding - is that grammatically correct? 1. I enjoy Turndog, mainly because the guy comes across … Continue reading This week’s roundup of outstanding content…

Why describing the product is the worst thing you can do when writing product descriptions

It’s really surprising how many e-tailers overlook product descriptions as a vital part of their sales copy. Imagine this; you’ve commissioned a show-stopping new website, with the obligatory ‘shop now’ button cropping up left, right and centre. You’ve got in a copywriter to make sure your ‘about us’ page is compelling and just the right amount of quirky. You … Continue reading Why describing the product is the worst thing you can do when writing product descriptions