What’s the fundamental difference between your vision and your mission statement?

Let's start at the beginning; when your business was just a twinkle in your eye. Before your Saturday nights consisted of google analytics, hashtag research and setting up your chatbot. Back then, you had a dream of what you wanted your business to do. And this is your vision. It's your why. You might not have necessarily known … Continue reading What’s the fundamental difference between your vision and your mission statement?

The epic strategy you need to nail your content marketing

With the rise of social media, personal brands and instagram influencers, everyone is 'marketing' themselves these days, from the neighbour’s dog, to, well the neighbour’s cat. But content marketing, now that sounds a lot more serious doesn't it? Well the truth is, it isn’t really. I’m not going to go into what content marketing is … Continue reading The epic strategy you need to nail your content marketing

Think of your team like a family? You might want to think again.

How often do you proudly hear ‘we treat each other like family' referring to a seemingly well functioning business team? I'll answer that one for you - too often. See having a relationship with colleagues like you do a family member, isn't a good thing. In terms of business success, it’s a bad thing, a … Continue reading Think of your team like a family? You might want to think again.

Elon’s Musks productivity habits and why you shouldn’t follow them.

I read this article recently - it details Six habits that Elon Musk lives by, to stay 'productive' and basically, I just had to write about it because, well, it really is no way to live. Let me break them down for you: 1. Elon will only communicate on his own terms. He doesn't like … Continue reading Elon’s Musks productivity habits and why you shouldn’t follow them.